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Having invested in the best hardware and the right software for your business, you want your business to look good on paper. What you buy depends very much on what you want it to do and, of course, what you can afford. The innovations in print technology have been huge. Spend your money carefully and you'll equip your business for years to come.
Printers
If your business has a light print requirement for letters, order processing and general business correspondence, then you don't need a colour printer. You do need speed and sharp, crisp quality from a monochrome (black and white) laser printer with optional Postscript.
Postscript is the standard for graphics and imaging. All major printer manufacturers make printers that contain or can be loaded with Postscript software, which also runs on all major operating system platforms. It is an extremely powerful programming language that makes a huge number of typefaces available to you.
There are many choices on the market. LaserJet printers are recommended for performance, reliability, value for money, and low running costs. Look for print speeds of at least 10-12 pages per minute and a print resolution of 600dpi (dots per inch).
Checklist for Buying
Buy only what your business needs. Plan for future needs. Will you need to print in colour soon? Consider equipment that is easy to network and share among multiple users. Buy the best products your business can afford and from authorised resellers only. Consider technology finance programs to make purchases easier. If your business has a heavier-profile print requirement (reports, sales and marketing presentations, direct-mail campaigns), you should consider a colour printer. Laser and ink printers are both available.Laser is best for colour documents. If you need to create slides for presentations, ink printing is best. Because you are printing in four colours, the cost will be higher, but the effect can be spectacular. Look for print speeds of 16-20 pages per minute and an optimised print resolution of up to 4,800 x 1,200dpi.
You may also want to consider an ink-based All-in-One option. It combines black and white and colour photo printing and copying (often with collation), image scanning, and faxing. This is an ideal solution if space in your office is at a premium. If you are looking to share such a device with a number of users, look for a network enabled All-in-One that offers full expandability with additional paper trays and other useful accessories.
If more than one person is likely to use the printer you need to be sure that the one you buy is network-enabled. That means that it can accept server cabling or wireless instructions from several sources.
Scanners
A scanner captures images from photographic prints, posters, magazine pages, and similar sources for computer editing and display. Scanners come in hand-held, feed-in and flatbed types. Flatbed types are best for your business needs. Scanners usually come with productivity software (such as Adobe® Photoshop), which enables you to resize and modify images that you capture and import into your PC.
Flatbed scanners can accommodate a letter or a page from a book. Some can scan 35mm colour slides and transparencies. Most easily handle photographs and colour images. The packaged software guides you through the scanning process and lets you manipulate images onscreen.
Prices are falling and memory is increasing. Major advances in manipulative desktop software give you everything you need to make digital imaging an important low-cost part of your business.
With a scanner, you can scan a letter, document, or report. You can load it to your website. You can send it to anyone, anywhere. Scanning adds new dimensions to your business capabilities. But be mindful of the laws governing copyright. Images, illustrations, logos, photographs, and text all have owners and you do need their permission to use them.
Imaging
Digital cameras are becoming more common. That is because digital photography is instant, easy, requires no film and can be downloaded straight into your PC. There it is ready for enhancement, manipulation and usage in lots of small business applications.
Look for a compact camera, with a quality zoom lens, offering as high a resolution as you can afford in 24-36 bit colour.
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